In today’s competitive real estate market, realtors and homeowners are looking for ways to make their property stand out against thousands of other properties on the market. With technology, you can create an enhanced experience to capture buyers’ interest.
Real Estate Technologies
Marketing your property online is essential given that 92% of buyers search the Internet before contacting a realtor. Also, 80% of Millennials are seeking to buy homes within the next years and near 100% of them are guaranteed to begin their search online.
We’ll take a look at three main types of real estate technologies to understand how they add value to the buying experience.
Real Estate Photography
Still images are widely used to showcase properties. Professional photography can showcase your home in the best light possible. It determines the outcome of your listing’s online presentation, as well as your feature sheets.
There are two types: regular and HDR (High Dynamic Range imaging) photography. The main difference is that HDR merges a range to photos at different exposure and light ratio of light to dark to make a more crisp outcome. In today’s market, it is expected for realtors to use HDR photos to showcase their property in the best light.
A small proportion of realtors have listing videos to complement photos of their property. Should you use videos? Consider this:
- 58% of buyers want and expect to see a video when viewing a listing online
- Real estate listings with video receive 403% more inquiries than those without video
- Realtor Century 21 saw a 20% increase in sales after implementing a video marketing campaign
The advantage to using videos for your listings is that it increases engagement, allowing you to connect to viewers on a more personal level.
You can choose to showcase a walkthrough of the home, pan through the rooms or create a slideshow of still images. You can also add music or a voiceover to boost engagement.
Shorter videos are generally better given people’s short attention span. Videos with seamless movement through the home and which convey a story will also connect better with viewers.
Videos are a great way to showcase your home’s exteriors. In particular, aerial footage is best for large properties, as it can showcase the surrounding area and will impress viewers.
An added benefit is that if you are implementing digital marketing, you can distribute your video across your social media channels: Facebook, YouTube, Instagram and more. Get more exposure by moving beyond your listing page.
3D Virtual Tour
A 3D virtual tour, also known as a 3D Open House, is the most unique out of the three. It allows people to walk through your property and view it as if they were there in-person. It creates an interactive and immersive experience that is sure to leave a lasting impression.
Benefits for Buyers
Clearly, one of the best advantages of a 3D virtual tour is that it solves buyers’ problem of inconvenience. House hunting can be time-consuming and tedious, as people will spend many hours driving to multiple properties.
With a 3D virtual tour, people can view properties virtually anywhere, in the comfort of their home, on the go or through a mobile device.
Benefits for Realtors
It is easy to see how a 3D virtual tour can drive online engagement. Also, a huge perk is that this open house is available 24/7 for viewing – and without the safety concerns of an in-person open house.
A 3D Open House will maximize your impact. Let these numbers speak for itself:
- Virtual tours generate 49% more qualified leads
- Homes with 3D walkthroughs sell an average of 10 days faster and for $50,100 more than comparable homes
- Buyers are 65% more likely to email an agent and 95% more likely to call an agent after seeing a property through a 3D virtual tour
- Visitors spend 6 times more time engaging with listings through the 3D experience
What is the best way to market real estate?
Now you may be wondering, which one should I use out of the three options?
The answer is a combination of photos and 3D virtual tours, tools which complement one another. A 3D Open House captures a level of detail – like the depth of the room and the layout of the house – that just isn’t possible through photos.
Also, did you know that a 3D virtual tour can substitute a video of a home’s interiors? Virtual tours include the option to play a highlight reel, a collection of still images that run like a video tour.
Invest in the tools for success
Next time you’re listing a home for sale, consider a 3D virtual tour. If you decide to market your property online – where the majority of house-hunters start their search – do it right. Invest in the tools to stand out against your competition and get results.
One of the people house hunting online might just be the right buyer for your home or your next client. Will you have the tools to capture their interest?
Renata Harton, Growth Catalyst Intern, Odyssey3D Inc.